SERVICE / 02·Shopify Theme Development

Shopify themes that earn every pixel of attention.

Custom Liquid themes, Online Store 2.0 sections, Hydrogen storefronts and Shopify Plus migrations — built by engineers who treat Liquid as a first-class language, not an afterthought.

Liquid + OS 2.0 expert Hydrogen / Headless ready Shopify Plus partners
● connected · resilient · in-motionSMBRG/LIME
Theme work we do

From Dawn fork to fully headless storefront.

Pick the engagement model that matches your growth stage — we cover the full spectrum from theme customization to headless replatforms.

Custom Liquid themes

Bespoke OS 2.0 themes built from a clean foundation. Sections everywhere, app blocks first-class, and Theme Editor UX merchandisers actually enjoy.

Theme customization

Surgical mods to Dawn, Impulse, Prestige and other premium themes. Performance pass, accessibility pass, and merch-friendly section variants.

Hydrogen / Headless

React-based storefronts on Hydrogen + Oxygen, with Storefront API, Online Store 2.0 metaobjects and Sanity / Contentful for editorial content.

Shopify Plus migrations

Replatforms from Magento, BigCommerce and legacy Shopify. Scripts, Functions, B2B (wholesale), checkout extensions and multi-storefront.

Performance & SEO

CWV remediation, image / font discipline, Liquid render-time profiling, and structured data that survives the next algorithm shake-up.

Subscription & checkout

Checkout extensions, Shop Pay tuning, ReCharge / Recharge / Bold subscription integrations and one-page checkout customization on Plus.
How we work

Theme cycles built around merchandising rhythms.

Shopify never sits still. We plan theme work in 8–12 week cycles that align with your sales calendar — peak windows are no-deploy windows.

Week 0–1

Audit & merch interview

Lighthouse audit, theme code review, GA4 / Shopify analytics dive, and 1:1s with the people who actually run promotions and write copy.

AuditLighthouse
01
Week 1–3

Design & section spec

Hi-fi Figma covering PLP, PDP, cart, account, checkout. Section inventory mapped to merchandiser jobs-to-be-done.

FigmaSections
02
Week 3–N

Liquid & Hydrogen build

Theme built section-first with strict naming, JS budget enforced via Lighthouse-CI, and per-section docs published to your wiki.

LiquidHydrogen
03
Final 2 weeks

QA, freeze, launch

Browser matrix QA, redirect map, theme preview review, soft launch on a percentage of traffic via Shopify Plus replicas where available.

QARedirects
04
Day 1–90

Conversion hypercare

Weekly CWV + conversion review. A/B tests on hero, PDP and cart. Bug-fix SLA at no extra cost.

CROA/B
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What you walk away with

A theme your merchandisers love. A codebase your developers don't curse on Mondays.

Every Shopify engagement ends with a theme that scores 90+ on Lighthouse, ships clean accessibility, and has a Theme Editor experience your merch team can actually drive. Code lives in your GitHub, deploys via Shopify CLI.

Theme
  • Custom OS 2.0 theme (Liquid)
  • 20+ flexible sections
  • App blocks scaffolded
  • Light/dark color presets
Storefront
  • Hydrogen / Remix codebase
  • Storefront API queries cached
  • Metaobject content models
  • Oxygen deploy pipeline
Performance
  • Lighthouse 90+ on PDP & PLP
  • CWV monitoring dashboard
  • Image / font / JS budget
  • Critical CSS strategy
Merch enablement
  • Section + setting docs
  • Theme Editor walkthrough video
  • Promo / sale section presets
  • Translation-ready strings
Selected work

Themes that move the conversion needle.

Recent Shopify engagements, anonymized to respect partner agreements.

D2C · Apparel

Custom OS 2.0 theme replacing a heavily-modded Dawn fork.

+38%
mobile conversion rate
9 weeks · Liquid, OS 2.0, Klaviyo
Shopify Plus · Beauty

Headless Hydrogen storefront with Sanity editorial.

0.9s
p75 LCP (was 3.4s)
14 weeks · Hydrogen, Oxygen, Sanity
B2B · Industrial

Wholesale + retail dual storefront on Shopify Plus.

2.4×
B2B account signups
12 weeks · Plus, B2B, NetSuite
90+
Average Lighthouse score on shipped themes
70+
Shopify themes shipped
6
Shopify Plus replatforms in 2025
< 4h
Avg. response on theme support retainers
FAQ

The questions buyers ask before signing.

Don't see yours? Send it over →

Both. We have specific Plus muscle (Scripts, Functions, B2B, multi-storefront, Launchpad) but a custom theme on standard Shopify is just as much our home turf.
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Bring us the messy version.
We'll bring back a plan.

A 25-minute scoping call costs nothing and usually shortens your project by weeks. No sales engineer, no slide deck — just a senior who'll be on your build.

# what to bring to the call
· a one-paragraph problem statement
· any existing docs / Figma / repos
· a rough budget envelope (or "no idea")
· a target launch window
$ that's it. we'll do the rest.