SERVICE / 04·Custom Software Development

Bespoke software for problems no SaaS will ever fit.

When the off-the-shelf tool ends and the spreadsheets begin, we build the thing that should have existed: web platforms, internal tools, customer portals and SaaS products designed by senior practitioners and shipped by senior engineers.

Architecture-first Production-ready CI/CD You own the code
app/routes/portal.tsxapp/ routes/ components/ lib/ prisma/tests/README.md1import { Suspense } from "react"2import { db } from "@/lib/db"34export default Portal() {5 // owned by you, end-to-end6 return <Suspense fallback={<Loading/>}>7 <AccountShell />8 </Suspense>;9}ci passing · main · 247 tests100% coverage
● connected · resilient · in-motionSMBRG/VIOLET
What we build

Software that's the system of record, not a side project.

Greenfield SaaS, internal tools, customer portals, B2B platforms. We do the work that demands real architecture, not no-code escape hatches.

SaaS products

Multi-tenant SaaS with auth, billing, role-based access, audit logging and usage metering — the boring infrastructure that makes a SaaS investible.

Internal tools & ops platforms

Operations dashboards, approval workflows, admin consoles. Replace the spreadsheet sprawl with a system the ops team will actually use.

Customer portals

Account portals, document sharing, support workflows, billing visibility. The interface your customers wish your CRM came with.

B2B marketplaces & PIMs

Catalog, pricing tiers, quote-to-order, contract management, vendor onboarding. The B2B engine that legacy ERPs cannot model.

Data platforms

ETL pipelines, warehouse design, dbt models, BI surfaces. We bridge transactional systems and the analytics your operators need to run the business.

AI features done right

RAG over your data, structured-output LLM workflows, evals before deploy. Boring on top, useful underneath. No demoware.
How we work

Architecture-first, never demo-driven.

Custom software fails when teams build for the demo, not the system. Our process puts architecture and operability first — the visible part comes last.

WEEK 0–2WEEK 2–4WEEK 4–NFINAL 3 WEEKSDAY 1–90

Discovery & architecture

Stakeholder interviews, JTBD mapping, system audit, architecture brief. Decision records for every non-trivial choice (DB, queue, hosting, framework).

Foundations

Monorepo, auth, RBAC, deployment pipeline, environments (dev/staging/prod), feature flags, observability — all live before week 4 of build.

Iterative build

Two-week sprints with deployable software at every demo. Tickets land in your tracker, PRs in your repo, demos on your calendar. Velocity is public.

Hardening

Load testing, performance budgets, accessibility audit, security review, runbooks, incident playbooks, rollback plans.

Hypercare

Named on-call engineer, weekly health reviews, bug-fix SLA at no extra cost, hand-off training to your in-house team if it exists.
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What you walk away with

A platform you operate. Not a black box you rent.

Everything we build runs in your cloud, in your repos, under your licenses. Architecture decision records explain the why, runbooks explain the how, observability shows you the what.

Architecture
  • Architecture brief & ADRs
  • C4 system diagrams
  • Threat model
  • Capacity & cost model
Code
  • TS strict-mode monorepo
  • 90%+ coverage on critical paths
  • OpenAPI for every service
  • Migration history with rollbacks
Operations
  • IaC (Terraform / Bicep / Pulumi)
  • CI/CD pipelines
  • Observability (logs/metrics/traces)
  • Incident runbooks
Knowledge
  • Engineering README
  • Operational runbooks
  • Recorded handoff sessions
  • 30/60/90 health checklist
Selected work

Platforms that became the system of record.

Recent custom software engagements, anonymized.

B2B SaaS · Construction tech

Multi-tenant SaaS replacing a 4-product Salesforce sprawl.

$1.8M
annualized SaaS savings
24 weeks · TS, Next, Postgres, RLS
Internal tools · Healthcare

Patient-eligibility ops platform for a national clinic group.

11×
eligibility checks per ops headcount
18 weeks · .NET, React, SQL Server
Marketplace · Industrial

Quote-to-order platform connecting 80+ regional dealers.

5 days
avg. quote turnaround (was 14)
20 weeks · Node, Next, Postgres
60+
Custom platforms in production
4.9 yr
Avg. uptime of platforms still running
99.95%
SLO maintained on supported platforms
< 4h
Avg. response on retainer support
FAQ

The questions buyers ask before signing.

Don't see yours? Send it over →

Custom Design & Development is the broad umbrella — design + build + ship. Custom Software Development zooms in on the engineering-heavy end: SaaS products, internal tools, data platforms. Same team, same standards; deeper architecture lift.
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Bring us the messy version.
We'll bring back a plan.

A 25-minute scoping call costs nothing and usually shortens your project by weeks. No sales engineer, no slide deck — just a senior who'll be on your build.

# what to bring to the call
· a one-paragraph problem statement
· any existing docs / Figma / repos
· a rough budget envelope (or "no idea")
· a target launch window
$ that's it. we'll do the rest.