SERVICE / 05·Custom Integrations

The wiring that makes your stack feel like one product.

ERP, CRM, accounting, e-commerce, payment and marketing platforms wired together with reliable, observable pipelines. Idempotent, auditable, alarmed — built so on-call gets fewer pages, not more.

REST + GraphQL + iPaaS Idempotent + observable Audit + replay built-in
ShopifyNetSuiteSalesforceStripeKlaviyoQuickBooksPIPELINE99.97%
● connected · resilient · in-motionSMBRG/CYAN
Where we wire

Every system worth integrating, integrated.

We work across ERPs, CRMs, accounting, e-commerce, payments, marketing and bespoke REST/GraphQL APIs. Pick the platforms — we know the gotchas.

ERP — SAP, NetSuite, Odoo

Order, inventory and financial sync with retry, dedupe and audit. We know NetSuite SuiteScript, SAP IDoc/BAPI/OData, and Odoo XML-RPC well enough to hate them lovingly.

CRM — Salesforce, HubSpot, Zoho

Bidirectional contact / account / opportunity sync, custom-object mapping, Bulk API for backfills, and consent flags wired through to marketing.

Accounting — QuickBooks, Xero

Invoice, payment, customer and chart-of-accounts sync with reconciliation reports and a clear handoff to your finance team's month-end close.

E-commerce — Shopify, Magento, BigCommerce, Woo

Catalog, order, customer and inventory sync. Webhooks for live events, scheduled jobs for reconciliation, and a kill-switch for runaway syncs.

Payments — Stripe, PayPal, Razorpay

Subscriptions, refunds, payouts, dispute handling and reconciliation. PCI-DSS-aware integrations with audit trails finance and legal can both read.

Marketing — Klaviyo, Mailchimp, Marketo

Identity-resolved segments, transactional + lifecycle flows, suppression list discipline, and consent that survives every CRM merge.

Custom REST / GraphQL APIs

When the SaaS API is bespoke or legacy, we build the integration anyway — including SOAP, FTP/SFTP, and the dreaded fixed-width files.

iPaaS — Zapier, Make, Workato

For workflows that don't justify custom code, we build production-grade iPaaS automations with error handling, alerting and version control.
How we work

Built like infrastructure, not like glue.

Most integrations fail not at launch, but at month four — when nobody can debug the silent failure. We build with the failure modes in mind from day one.

PHASE 01PHASE 02PHASE 03PHASE 04PHASE 05ERDSORCONTRACTSBUSDLQSECRETSIDEMPOTENTSCHEMABACKFILLCUTOVERALARMSRBRECONTRIAGEDRIFT
Week 0–1

Data discovery & contract mapping

Source-of-truth analysis, entity-relationship mapping, identity resolution plan, error-budget definition.

ERDSOR
Week 1–2

Architecture

Choice of orchestrator (custom workers, iPaaS, message bus), retry / dedupe / DLQ strategy, observability plan, secrets handling.

BusDLQ
Week 2–N

Build & backfill

Pipelines built with idempotency keys, schema validation at every boundary, and backfills with explicit dry-run before they touch production.

IdempotentSchema
Final 1 week

Cutover & runbooks

Cutover plan, rollback criteria, alarms wired to on-call, and runbooks for the three most likely failure modes.

CutoverAlarms
Day 1–90

Reconciliation hypercare

Weekly reconciliation reports, alarm triage, schema-drift watchers, and adjustments as platforms ship breaking changes.

ReconTriage
HUB
What you walk away with

Pipelines you can audit. Failures you can replay.

Every integration ships with idempotent processing, schema validation, dead-letter queues, observability dashboards and replay tooling. When something fails — and something always fails — you can find it, fix it and rerun it.

Pipeline
  • Idempotent processors
  • Schema validation at boundaries
  • Dead-letter queue + replay
  • Backfill scripts (dry-run + commit)
Observability
  • Per-integration dashboards
  • SLO + error budget tracking
  • Alarms wired to on-call
  • Per-event audit trail
Operations
  • IaC for queues + workers
  • Secrets in vault, never in env files
  • Cutover runbook
  • Three-failure-mode runbooks
Reconciliation
  • Weekly reconciliation reports
  • Schema-drift watchers
  • Cost / volume dashboards
  • Vendor SLA tracker
Selected work

Integrations that survive their second year.

Recent integration engagements, anonymized.

D2C · Beauty

Shopify ↔ NetSuite ↔ Klaviyo with identity resolution.

99.97%
pipeline success rate over 6 mo
8 weeks · Node, SQS, NetSuite
B2B · Distributor

Salesforce ↔ SAP order + inventory sync.

−92%
order-entry errors (manual rekeying)
12 weeks · Boomi, SF, SAP IDoc
SaaS · Payments

Stripe ↔ QuickBooks reconciliation + dispute flow.

4 days
shorter month-end close
6 weeks · Node, Postgres, QBO
180+
Integrations in production
99.95%
Avg. pipeline success rate (rolling 90d)
< 4h
Avg. response on integration support
24/7
On-call coverage available on retainer
FAQ

The questions buyers ask before signing.

Don't see yours? Send it over →

Both, often in the same engagement. iPaaS (Zapier, Make, Workato, Boomi) is right for low-volume, low-stakes flows. Custom workers are right for high-volume, audit-critical, or complex transformation pipelines. We pick per-flow, not per-engagement.
HUB

Bring us the messy version.
We'll bring back a plan.

A 25-minute scoping call costs nothing and usually shortens your project by weeks. No sales engineer, no slide deck — just a senior who'll be on your build.

# what to bring to the call
· a one-paragraph problem statement
· any existing docs / Figma / repos
· a rough budget envelope (or "no idea")
· a target launch window
$ that's it. we'll do the rest.